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If you are interested in
attaching corporate sponsorship to an existing Ad
Council television PSA, several campaigns are
potentially available.
Please note that each
sponsorship opportunity must be considered
and approved on an individual, case by case basis.
We do this ensure that the campaign in question is
comfortable with the sponsor's product, etc.
The following categories
would be unacceptable as sponsors for any
Ad Council campaign:
- Tobacco Products
- Alcohol Products
- Pharmaceuticals (in most cases)
- Any for-profit lobbying groups,
organizations and other products that clearly
conflict/counter the PSA's message
Once you have a specific
sponsor in mind for a particular Ad Council
campaign, and have read the instructions below,
please contact Leith
El-Hassan at (212) 984-1983.
- Your sales force contacts the Ad Council,
identifying the campaign you have chosen from
the list to the right and the potential
corporate sponsor.
- We obtain clearance from our non-profit
partner.
- We provide you with the approval.
- You tag the spot and start running it in the
airtime paid for by the advertiser.
- Your sales force contacts the Ad Council,
identifying the campaign you have chosen and
the potential corporate sponsor. NOTE: Not all
Ad Council campaigns featuring SAG talent are
available for sponsorship. Please contact
Leith El-Hassan for a list of available
campaigns, or refer to the list to the right.
- We obtain clearance from our non-profit
partner.
- We calculate the costs associated with
running the chosen PSA in your particular
market and negotiate with the talent involved.
Costs depend on a number of variables: talent
featured, market rank, length of buy, etc.
- We provide you with the necessary
clearances, approvals and costs.
- Your station or advertiser pays all
associated fees prior to airing the PSA.
- You tag the spot and start running it in the
airtime paid for by the advertiser.
For more information about
sponsorship opportunities, please contact Leith
El-Hassan at (212) 984-1983.
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Campaigns featuring non-SAG talent
(subject to change):
Click on the links below
to view sample PSAs. Please note that other
lengths are available.
Child Asthma Attack Prevention
High School Dropout Prevention
For a list of the current campaigns featuring SAG
talent, please contact Leith
El-Hassan at 212-984-1983.
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The most recent round of TV PSAs was created for our Fight Arthritis Pain campaign. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030. This PSA campaign features fun ways that people can integrate movement into their lives. The PSAs instill a sense of hope for those who have this disease by communicating that "moving is the best medicine."
