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If you are interested
generating revenue and supporting our PSAs at the
same time, you should know that all Ad Council
Live Announcer Copy can now be sponsored by your
advertisers. It's a great opportunity for your
local and national advertising clients to help
support an important cause in the community, and
it can help you by serving as a perfect
"value-added" opportunity in your sales
kit.
Please note that each
sponsorship opportunity must be considered and
approved on an individual, case by case basis. We
do this to ensure that the nonprofit organization
in question is comfortable with the sponsor's
product, etc.
The following categories
would be unacceptable in most cases as
sponsors for any Ad Council campaign:
- Tobacco Products
- Alcohol Products
- Pharmaceuticals
- Any for-profit lobbying groups,
organizations and other products that clearly
conflict/counter the PSA's message
Once you have a specific
sponsor in mind for a particular Ad Council
campaign, and have read the instructions below,
please contact
Leith El-Hassan at (212) 984-1983.
- All of our Live Announcer Copy can be
sponsored by one of your advertisers. You can
offer the opportunity as paid option for your
advertising clients. You determine the price
and you keep all the revenue - we're happy
with the media exposure our issue gets.
- Aside from offering our PSA copy
individually as a paid opportunity, we
recommend that you offer it as a
"value-added" for your best clients.
For instance, if they run 10 paid ads with you
in a certain time frame, they automatically
get to choose one PSA script to sponsor from
among our available issues.
- Once your client agrees to the sponsorship,
we obtain clearance from our non-profit
partner. Simply email Leith El-Hassan (info
below) and she will get back to you with the
proper approvals.
- Finally, you use our altered live announcer
copy as needed. Your station talent can record
or do a live read of our copy, adding on the
appropriate modifications, such as a
"sponsored by X company" or
"message brought to you by Y company and
this station"
For more information about
sponsorship opportunities, please contact
Leith El-Hassan
at (212) 984-1983.
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The most recent round of TV PSAs was created for our Fight Arthritis Pain campaign. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030. This PSA campaign features fun ways that people can integrate movement into their lives. The PSAs instill a sense of hope for those who have this disease by communicating that "moving is the best medicine."
