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This flu season we're facing the seasonal flu - which causes about 36,000 deaths and 200,000 hospitalizations every year - and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.
The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.
While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death.
The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them.
The campaign features celebrity PSA's including Marc Anthony, Amy Ryan and Jackie Joyner provided by the White House. YouTube PSA's and Sesame Street's Elmo and Gordon who instruct children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the H1N1 flu at www.FLU.gov.
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John Boal
Regional Managing Director
818-848-2376
jboal@adcouncil.org
Western Region: Southern CA, TX, AZ, NM, HI
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The most recent round of TV PSAs was created for our Veteran Support - IAVA campaign. To help ease the transition and readjustment challenges facing Iraq and Afghanistan vets as they return home, a new series of PSAs encourages vets to join a private social network to access critical resources and share experiences in a safe forum.
The number one PPM-rated station in Los Angeles, Clear Channel's KFI-AM, was honored recently. They conducted a seventeen minute drive-time interview with Dr. Eliza Bayard, Executive Director of the New York-based Gay Lesbian Straight Educational Network (GLSEN) with host Tim Conway, Jr. The engaging interview on the Think Before You Speak campaign took place during the 6pm rush hour. The station has one million listeners during that time period.