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  • Spotlight
    The most recent round of TV PSAs was created for our Veteran Support - IAVA campaign. To help ease the transition and readjustment challenges facing Iraq and Afghanistan vets as they return home, a new series of PSAs encourages vets to join a private social network to access critical resources and share experiences in a safe forum.
    Mid-Western News Home

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    Mid-Western Success Story

    Coming to your mailbox soon

    The Ad Council's 2009 Public Service Events Calendar is being featured in the November-December edition of the PSA Bulletin.

    Check the center of this publication for your fold out 2009 calendar which highlights the key awareness months throughout the year and the Ad Council campaigns that help to support those issues.

    The 2009 calendar is a great tool not only for those choosing PSAs to air, but also for webmasters and news producers who want to keep their content fresh and timely!

    Webmasters please note in addition to web banners that can be used on your website, PSA Central offers streaming video. A great resource when synergizing your on-air and web content as you address the key social issues facing your audience and community.

    If you have a question regarding the calendar or would like to request additional copies, please contact your Regional Managing Director. For more for information, click your region above for current contact information.



    Mid-Western News

    H1N1 Flu Prevention

    This flu season we're facing the seasonal flu - which causes about 36,000 deaths and 200,000 hospitalizations every year - and the 2009 H1N1 flu virus, a potentially more dangerous flu strain. The emergence of the 2009 H1N1 flu virus may cause this season to be worse than a regular flu season, with more people getting sick, being hospitalized and dying because their bodies are not able to fight off this strain of influenza.

    The H1N1 flu virus is contagious and spreads person-to-person the same way that seasonal influenza does. The virus has quickly spread worldwide and in June 2009 the World Health Organization declared a global H1N1 flu epidemic.

    While severity varies from mild to severe, children, young adults, pregnant women and 25-64 year olds with underlying health conditions (like asthma and diabetes) are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death. The Centers for Disease Control and Prevention recommends a three-step approach to fighting the flu: vaccination, everyday preventive actions including covering coughs, frequent hand washing, and staying home when sick, and the correct use of antiviral drugs if your doctor recommends them. The campaign features celebrity PSA's including Marc Anthony, Amy Ryan and Jackie Joyner provided by the White House. YouTube PSA's and Sesame Street's Elmo and Gordon who instruct children on easy ways to stay healthy, focusing on how they should properly wash their hands, avoid touching their mouth, eyes and nose, and sneeze into the bend of their arm. Parents and children can find more information on how to stay healthy and avoid the H1N1 flu at www.FLU.gov.

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  • Contacts

    Karen Volkman
    Regional Managing Director
    NOTE NEW CONTACT NUMBERS
    Phone: 312-970-8459 Fax: 312.337.4437

    kvolkman@adcouncil.org
    NOTE NEW OFFICE ADDRESS
    222 Merchandise Mart Plaza, #550
    Chicago, IL 60654

    Mid-Western Region: IL, MN, MO, WI, OK, AR, IA, KS, TN, MS, LA

    Asthma Localized MN Radio PSA: download
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